Brusco Food Group announce exclusive partnership with Smart Salt® bringing patented Sodium Reduction Technology to UK food manufacturers and food service.

Brusco Food Group are excited to announce their exclusive UK partnership with Smart Salt® to help companies meet the new 2024 sodium reduction targets announced in September 2020 by Public Health England.

Smart Salt® is a sodium reduction system based on patented technology from Finland. It enables sodium reduction of up to 60% without compromising on taste or product performance.

“Smart Salt® has a very successful application record in a broad category of food products. Its success can be attributed to its technological functionality that often mirrors regular salt” comments Dr. Helen Mitchell, Consulting Director Smart Salt® Oy.

It is clear more action needs to be taken in the UK to reduce sodium in our diets to address many of the health issues associated with high blood pressure. Regularly eating too much salt puts us at an increased risk of developing high blood pressure which is the main risk factor for stroke and a major risk factor for heart attack. Over 16 million people in the UK have high blood pressure.

Available from the 1st February 2021, Smart Salt® offers perfect taste optimisation with no bitter or metallic aftertaste. Consumer acceptability data indicates a high degree of acceptability at very low sodium levels.

The benefits of using Smart Salt® goes much further than just reducing sodium. The formulation also includes high levels of magnesium balancing minerals for heart health.

Where other sodium reduction systems fail, Smart Salt® excels. Extensive application testing has proven its effectiveness in challenging applications including bread, cheese, meat, ready-to-eat meals, and seasonings. Smart Salt® offers preservative and technological functions reducing the need for extensive product and process development. A flexible composition means Smart Salt® can be easily adapted to meet your requirements from 10-60% sodium reduction.

Andrew Ashby from Brusco Food Group says “We are always looking at innovative products that tackle the major challenges in our food supply chain. While businesses have been addressing sodium reduction for many years, driving further sodium reduction without impacting product functionality and/or taste is becoming harder. We believe the proven capability of Smart Salt® will provide significant opportunities for food companies to meet the new voluntary targets announced in September 2020 by Public Health England which call for further reductions of up to 20% by 2024”.

Later this year Smart Salt® will broaden its reach into the consumer marketplace with a range of gourmet condiment blends designed to help consumers and chefs reduce sodium intake. This will be launched under the Suölo™ brand. More information is available at

For more information on Smart Salt® and how it can enhance your range, contact the team on or 01386 761555.


Four Companies, One Mission

Company Update

In 2015 we began a journey to transform our business. Our aspiration was to raise the benchmark for quality, service and integrity in food ingredients supply so that our customers and consumers can enjoy our products with confidence.

I am proud to say we are making great progress in our journey, although the dynamic nature of the food industry means our journey will never cease. Over the last five years we significantly increased the experience and capability in our team, transformed our supply chain to integrate more closely with our manufacturing partners around the world, and worked hard to remain forward looking at the trends and ingredients that drive consumer demand.

We have completed three acquisitions to broaden our product capabilities adding the highly regarded Porter Foods, Mayfair Foods and POPS – Premium Original Popsicles to our portfolio. Our objective is to be recognised as a top tier supplier in all the categories of ingredients and food products we supply.

Quality is at the heart of our business. We pride ourselves on rigorously assessing the products we sell to ensure they adhere to our stringent food safety, product quality and legality requirements. Today we import and have products produced for us by over eighty GFSI accredited factories in 21 countries around the world. We only work with suppliers who share our passion for quality, service and integrity.

More recently we have been working to integrate our group of companies into one coordinated operating unit. I am excited to share that from January 1st 2021, all business activity across all our group companies will move to G Bruce & Co Ltd, trading as Brusco Food Group.

I can personally assure you that while things are changing our service, passion and dedication to providing the best food products and ingredients remains unchanged.

We greatly appreciate the faith you have placed in us and your continued business. We look forward to many more years of collaboration and will always endeavour to exceed your expectations.

Should you have any queries about these changes or would just like to discuss them in more detail please don’t hesitate to get in touch.

Yours sincerely

Andrew Ashby



Christmas Opening Hours

Don’t get caught out this Christmas. Our opening hours over the festive period are changing, ready for our team to enjoy a well-earned break.

The good news is, there is still time to get your order in, ready for December and early January!

Christmas Opening Hours



Wednesday 23rd December 8.30am – 5.00pm
Christmas Eve 8.30am – 3.00pm
Christmas Day CLOSED
Saturday 26th December CLOSED
Sunday 27th December CLOSED
Boxing Day CLOSED
Tuesday 29th December CLOSED
Wednesday 30th December CLOSED
New Years Eve CLOSED
Saturday 2nd January CLOSED
Sunday 3rd January CLOSED
Monday 4th January 8.30am – 5.00pm

Last Order Date for Christmas Delivery

For all deliveries required in December and first week of January, orders must be placed by the 30th November 2020.

Please note, lead times vary between different product ranges. Please consult our sales team to confirm dates for your upcoming requirements.

In case of emergency

We all know things happen! So for any out of hours issues please contact Andrew or Steph using the details below.

NOTE: Burning the turkey or forgetting the batteries does not count as an emergency.

Andrew Ashby

07983 081777

Steph Skellern

07904 460505

Festive Wishes from the Team

We would like to take this opportunity to say thank you for all your continued support and business throughout 2020 and wish you all a Merry Christmas and best wishes for 2021.

Brusco’s Covid-19 Business Statement

Dear valued customer,

I want to provide an update on the steps we are taking in light of the Covid-19 virus.

These are unprecedented times, the likes of which have never been experienced by our generation. While uncertainty is unsettling, we must all keep a level head and ensure we follow the guidance being provided by the government.

Business Steps to Coping with Covid-19

We have taken steps within our business to ensure we are able to continue to provide our customers with the service and quality products you rely on, including:

Increased our stock holding of core lines (Stock list attached for your reference)

Conduct weekly updates with our manufacturing partners around the globe to identify any potential threats to the supply chain and share any updates with you

Ensure all staff have the IT equipment to enable them to work from home without business interruption should the need arise

Following all the guidance relating to Covid-19 issued by the UK government, BRC and Campden BRI
Staff Well-being and Safety

The health and well-being of our staff, customers and suppliers is our key priority and we have taken measures to protect them where possible. We have initiated a home working policy for our field based staff until further notice.  We have requested all staff to avoid any unnecessary travel unless it is critical, and any visits planned to our offices have been rescheduled or will be conducted via phone. Our staff are all still working hard and our offices remain open, so we are always available on the telephone and email for any queries you have.

Stock Care and Quality

In uncertain times its critical we continue to adhere to our business values of quality, service, innovation and integrity. We are ready to support our customers with any means available to see through this crisis. We do have large stocks of raw material and we are monitoring our stock positions daily. We would ask all our customers to keep us informed of any anticipated changes in raw material requirements so we can plan accordingly.

Working Together during Covid-19

We will continue to communicate with you all as the situation develops and keep you updated on any further changes we are making. Now is a time for resilience, determination and positivity as we work through this. It’s important we continue to work together with all our partners and remain enthusiastic about the future.

Thank you for your support and understanding in these unique times.

Kind regards

Andrew Ashby, Managing Director