Sainsbury’s Chief Marketing Officer, Mark Given has raised concerns about whether plant-based alternatives always offer a healthier alternative to the meat-based products they are designed to replace.
Speaking at a COP26 event, Given said:
“You’ve got to be careful of trade-offs in this space. We do worry about some of the salt and fat content in some of the alternatives that are out there.”
This issue has been addressed previously by the campaign group, Action for Salt.
The group’s findings show that some plant-based alternatives can be twice as salty as the meat they replace, as well as being more processed.
HFSS Plant-Based Foods
This comes at a time when discussion around High Fat Salt and Sugar foods (HFSS) is at its highest, as the deadline of October 2022 when new legislation governing the placement, promotion and marketing of products deemed as HFSS comes into force.
As demand for plant-based meat alternatives continues to grow we understand the challenges faced by manufacturers to maximise taste while ensuring healthy product options. One solution that is being used more widely is sodium reduction systems that perform in the same way as salt but enable up to 60% reduction in sodium levels.
Smart Salt® is such a solution. The patented sodium reduction technology from Finland is the only system on the market that is magnesium based and provides balanced minerals for a healthy heart.
If you are looking for ways to make your plant-based products healthier please get in touch to find out more about the benefits of Smart Salt®.
We are available on 01386 761 555 or info@brusco.co.uk.
